1. The Impact of Brand Loyalty on Consumer Behavior focusing Repeat Purchase.
Aim
The key aspect of this dissertation aims to examine the relationship between customer purchasing behaviour and brand loyalty, taking into account elements such as brand engagement, trust, and emotional attachment.
Objectives
- To examine the relationship between brand loyalty and customer lifetime value (CLV) and determine the cost implications of repeat business on a company’s revenue and profitability.
- To determine the difficulties and impediments that consumers may experience in forming and sustaining brand loyalty, such as shifting preferences or aggressive competition.
- To analyse new developments in brand loyalty initiatives and their possible effects on consumers’ propensity for repeat purchases in the digital era.
2. Brand Equity Measurement and Management: An exploration of Brand Association, awareness and loyalty
Aim
The key aspect of this dissertation aims to determine the techniques for determining brand equity as well as tactics for managing and developing it through time.
Objectives
- To analyse the methods that businesses use to increase brand recognition, awareness, and loyalty, such as marketing campaigns, product development, and customer involvement programmes.
- To examine the tools and methods used by businesses to gauge and track brand association, awareness, and loyalty, including surveys, sentiment analysis of social media, and consumer feedback systems.
- To investigate how brand equity as demonstrated by brand association, awareness, and loyalty relates to financial performance indicators like profitability and shareholder value.
3. Brand Metrics and Key Performance Indicators: Impact on Brand Recognition
Aim
The key aspect of this dissertation aims to analyse the metrics and KPIs, then assess their performance in gauging the success of branding plans and campaigns.
Objectives
- To analyse the list of brand recognition measures and key performance indicators (KPIs) that are utilised by organisations in a variety of industries.
- To explore the methods and tools used by businesses to gauge and monitor consumer awareness of their brands, including surveys, social media monitoring, web analytics, and brand tracking software.
- To examine the methods that companies use to increase brand recognition, such as sponsorships, content marketing, public relations, and advertising.
4. The Impact of Celebrity Endorsements on Brand Perception
Aim
The key aspect of this dissertation aims to examine the impact of celebrity endorsements in influencing consumer attitudes and perceptions of brands.
Objectives
- To identify how celebrity endorsements affect a brand’s image and how well its values line up with those of the target market.
- To analyse whether the brand’s perceived personality has changed as a result of celebrity endorsements.
- To examine how celebrity credibility affects a brand’s ability to win over customers. Analyse the impact of trust on consumer perception of brands and buying patterns.
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5. Brand Storytelling in the Digital Age: A case analysis of Nike
Aim
The key aspect of this dissertation aims to analyse how companies use narrative methods in their online marketing to engage with consumers and promote brand loyalty.
Objectives
- To determine how Nike tailors its brand messaging to its digital audience and leverages customer personas to do so. Examine the characteristics, pursuits, and conduct of Nike’s online customers.
- To analyse the methods used by Nike to create content, including the usage of multimedia (videos, photographs, articles), as well as the techniques for distributing it on various digital channels.
- To identify how Nike’s digital storytelling initiatives affect how customers perceive the company, taking into account elements like brand loyalty, trust, and emotional connection.
6. The Role of Branding in Luxury Fashion Markets
Aim
The key aspect of this dissertation aims to look at the methods that high-end fashion labels use to attract customers and foster exclusivity.
Objectives
- To analyse the number of high-end fashion labels that represent various facets of the luxury industry (such as haute couture, high-end ready-to-wear, and accessories) to serve as case studies.
- To examine the branding tactics used by the luxury fashion brands that you have chosen, paying particular attention to elements like brand identity, brand image, brand heritage, and brand communication.
- To investigate the effects of branding on consumer perceptions, purchasing behaviour, and brand loyalty in the luxury apparel sector.
7. The Influence of Branding on Consumer Behavior in E-commerce: A case analysis of Amazon Trust and Convenience:
Aim
The main purpose of this dissertation aims to analyse how branding is used by online businesses to affect customer loyalty, trust, and purchasing decisions.
Objectives
- To examine how Amazon’s branding efforts, which cover topics like data security, dependability, and customer reviews, help to build consumer trust in the company.
- To identify how Amazon’s branding relates to user convenience, taking into account things like product availability, quick shipping alternatives, and the website’s user-friendliness.
- To analyse the factors that Amazon’s reputation affects consumer buying behaviour, taking into account things like brand loyalty, repeat purchases, and the kinds of products that people tend to buy on the website.
8. Brand Authenticity in the Age of social media: A review of Warby Parker’s Vision:
Aim
The main purpose of this dissertation aims to examine the idea of brand authenticity and how customers view it in relation to social media marketing.
Objectives
- To examine the factors how the social objective of Warby Parker to provide accessible eye care and inexpensive eyewear aligns with the brand’s authenticity.
- To investigate how users interact with Warby Parker’s social media posts, including any user-generated content that is relevant to the company.
- To analyse how Warby Parker’s social media presence affects how customers view the company and its products, particularly in terms of their sense of authenticity, dependability, and social responsibility.
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9. The Effect of Packaging Design on Brand Perception: A case study of Apple’s Minimalist Packaging
Aim
The main purpose of this dissertation aims to investigates the impact of how packaging design on consumer perceptions of brand personality and product quality.
Objectives
- To analyse how people react to Apple’s simplistic packaging to determine how they view the company as a brand. Examine the feelings, associations, and ideals that customers associate with Apple products as a result of the packaging style.
- To illustrate how each element of Apple’s packaging design, including the color palettes, typography, material selections, and product presentation, fits with the company’s mission and core values.
- To examine how elements including product desirability, perceived value, and brand loyalty, as well as Apple’s simple packaging design, affect consumers’ decisions to make purchases.
10. Cultural Branding: The Case of Global Brands in Local Markets: A case study of Starbucks in China:
Aim
The main purpose of this dissertation aims to analyse how multinational companies modify their branding tactics to appeal to regional consumers and cultures.
Objectives
- To examine how Chinese cultural quirks, customs, and values affect consumer behaviour, tastes, and opinions of international brands like Starbucks.
- To analyse the factors how Chinese consumers’ opinions of Starbucks as a culturally relevant brand affect their behaviour, including their choice of products to buy and their brand loyalty.
- To identify how Starbucks uses Chinese social media platforms and celebrity endorsements in their marketing and communication strategies there.
Branding Research Topics
11. Luxury Brand Counterfeiting and Brand Protection Strategies: Impact of RFID technology and Block chain Technology:
Aim
The main purpose of this dissertation aims to analyse examine the difficulties faced by premium brands due to fake goods and the precautions taken to preserve brand integrity.
Objectives
- To analyse the use of RFID technology for product monitoring, authentication, and anti-counterfeiting procedures in the protection of luxury brands.
- To examine the use of blockchain technology in the luxury industry to produce transparent and impenetrable records of product provenance, authenticity, and supply chain information.
- To illustrate the effects of RFID and blockchain technology adoption on consumer perceptions and faith in the legitimacy of high-end goods.
12. Brand Collaboration and Co-Branding Strategies: An exploration of Food and Beverage Co-Branding
Aim
The key aspect of this dissertation aims to determine the effects of effective brand collaboration and co-branding initiatives on brand equity and consumer engagement.
Objectives
- To analyse customer attitudes and perceptions towards co-branded food and drink goods while examining the variables that affect consumer choice and brand preferences.
- To identify the effects of co-branding programmes on the brand equity of participating companies, taking into account factors such as brand recognition, associations, perceived value, and loyalty.
- To determine case studies of effective food and beverage co-branding partnerships to understand the tactics, marketing philosophies, and results of these alliances.
13. Corporate Social Responsibility (CSR) and Brand Image: Impact of Environmental Sustainability Initiatives
Aim
The key aspect of this dissertation examine how CSR programmes affect brand perception, particularly how customers view socially conscious companies.
Objectives
- To identify the type, extent, and success of environmental sustainability efforts implemented by a few select businesses as part of their CSR strategy.
- To determine how a company’s environmental sustainability efforts impact how customers view its brand, including brand trust, brand loyalty, and brand image as a whole.
- To examine how a consumer’s brand preferences and purchase behaviour are influenced by their attitudes towards environmental sustainability and eco-consciousness.
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14. B2B Branding and Relationship Marketing: Role of Customer Relationship Management (CRM) Systems
Aim
The key aspect of this dissertation analyse the significance of branding in B2B interactions by learning how these brands foster loyalty and trust.
Objectives
- To examine the capabilities and features of CRM systems used in B2B contexts, paying particular attention to how they support relationship-building and branding initiatives.
- To analyse the selection, implementation, and integration of CRM systems into the business-to-business sector’s operations and marketing plans.
- To examine the role CRM systems, have in creating and sustaining a dependable and favorable brand image in B2B relationships.
15. The Effect of Packaging Design on Brand Perception
Aim
The key aspect of this dissertation emphasizes the impact of packaging design on consumer perceptions of brand personality and product quality.
Objectives
- To examine how packaging functions as a crucial component of brand identity and uniqueness.
- To investigate the relationship between packaging design and brand positioning and values.
- To examine customer behaviour in relation to packaging, such as how aesthetics in packaging affect buying choices.
16. The Role of Brand Collaborations and Co-Branding: A case analysis of Starbucks x Spotify
Aim
The key aspect of this dissertation aims to analyse the impacts of effective brand alliances on customer engagement and brand awareness.
Objectives
- To examine the objectives, such as enhancing brand image, expanding reach, and boosting sales, of brand collaborations and co-branding initiatives.
- To analyse various new perspectives to the literature can help advance academic knowledge of brand alliances and co-branding as a marketing tactic.
- To evaluate the relationship between Starbucks and Spotify’s potential for long-term sustainability and its capacity to remain effective over time.
17. Brand Crisis Management:
Aim
The key aspect of this dissertation aims to examine the effectiveness of crisis communication techniques in protecting brand reputation and how brands react to crises.
Objectives
- To investigate the opinions and responses of customers during the crisis.
- To determine crisis management’s shortcomings and potential improvement areas.
- To analyse the crisis’ potential effects on the brand’s reputation.
18. Corporate Branding and Reputation Management: A Case Study of The Walt Disney Company
Aim
The key aspect of this dissertation aims to analyse how a company’s reputation and stakeholder perceptions are affected by corporate branding efforts.
Objectives
- To examine Disney’s efforts to build its brand, paying particular attention to its mission, values, and messaging.
- To analyse how well Disney’s corporate image fits with the company’s operations.
- To investigate the Disney’s efforts to engage stakeholders, including its community programmes and employee involvement initiatives.
19. Brand Extensions and Brand Dilution: A case analysis of Apple
Aim
The key aspect of this dissertation aims to seek out the advantages and disadvantages of brand extensions as well as how they affect the equity of the main brand.
Objectives
- To analyse how well brand extensions adhere to Apple’s basic brand principles and identity.
- To investigate consumer perceptions of Apple’s extensions and how they might affect the company’s main image.
- To analyse the factors for improving Apple’s brand extension tactics while reducing the danger of brand dilution.
20. Rebranding Strategies: A comparative case analysis of Microsoft, Starbucks and Uber
Aim
The key aspect of this dissertation aims to analyse the factors that influence both successful and failed rebranding initiatives by companies.
Objectives
- To analyse how changing your brand would affect important performance measures like market share, revenue, and customer loyalty.
- To examine the rebranding’s visual components, including logos, color schemes, and design decisions.
- To seek out multiple challenges and unfavorable effects encountered during or after rebranding.
