Tourism and Hospitality Dissertation Topics

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1. Evaluating the sustainable measures taken by the tourism industry; A case study.

Aim

The aim of the research is to assess the measures and steps taken by the tourism sector towards environment. Tourism being the largest sector contributing to the world’s economy needs to be examined in terms of its sustainable position. Therefore, the study will utilize secondary data collection approach to analyse the current and future measures taken by the sector towards sustainability.

Objectives

  • To explore various aspects of tourism industry of the UK towards green environment.
  • To investigate consumer’s perspective towards current tourism sector of the UK in terms of sustainability.
  • To identify the positive and negative of sustainability on tourism industry and tourists.


2. A systemic review of environmental management system in Europe

Aim

The aim of the research is to explore the quality and present standard of environmental management system in Europe. The research will employ survey approach to gather data regarding environmental management system in Europe. The survey will contain open-ended questions addressing the environmental concerns, needs and requirements of the tourists.

Objectives

  • To explore environmental performance and management system of tourism industry in the UK.
  • To investigate the impact of sustainable tourism on hospitality sector.
  • To recommend suggestions to employ appropriate methods to the sector.


3. Assessing the role of social media on tourism industry

Aim

The research aims to analyse the role of social media in facilitating the tourists in planning their trips and vacation. The modern world has witnessed development in various electronic and technological advances, especially social networking site, therefore, it is important to assess the role of social media in travelling sector. The researcher will use mix-method encompassing primary and secondary sources to gather data.

Objectives

  • To assess the current trends of technology being used in the tourism sector.
  • To explore the role of social media on tourism, in facilitating the booking of vacations.
  • To identify the potential challenges and opportunities in employing social media and other technological advances in tourism.


4. Assessing the role of social media marketing in deciding travel destination

Aim

The study aims to examine the impact of social media marketing on the decision-making process of tourists in selecting their preferred destination. Technological advancements have led to heightened competition among tourism organisations in their efforts to offer the most compelling packages pertaining to tourist destinations. In this regard, the present study will make contribution by assessing the impact of social media in travelling sector.

Objectives

  • To understand the concept of social media in achieving the goals and objectives of marketing.
  • To assess the role of social media marketing within tourism sector to attract audiences.
  • To identify the positive and negative outcomes of implementing social media marketing in tourism.


5. Examining the impact of virtual reality on tourism and tourists

Aim

Despite the growing interest in utilising virtual reality (VR) for the purposes of marketing in the tourist industry, there is a scarcity of empirical research pertaining to the psychological reactions of customers towards VR. Therefore, this research aims to explore the role of virtual reality as an emerging technology on tourism industry.

Objectives

  • To examine the consumer behaviour towards virtual reality within tourism industry.
  • To explore the nature of virtual reality by assessing the TAM research model.
  • To analyse the psychological aspects of consumer’s perspective towards the implementation of VR in tourism.
  • To suggest recommendations for furthering the development of the sector as a growing global economic industry.


6.Tourism industry in post-pandemic era; A case study of UK

Aim

The current state of the COVID-19 epidemic has brought attention to the susceptibility of the tourism industry. The comprehensive implementation of sustainable tourism is needed in order to effectively address not only the current crisis but also potential future crises. The primary objective of the research is to analyse the sector of tourism after the outbreak of COVID-19 in terms of growth.

Objectives

  • To examine the impact of covid-19 on human mobility and tourism industry in the UK.
  • To assess the measures taken by the industry to mitigate the outbreak of deadly virus.
  • To investigate the post-pandemic growth of tourism and hospitality industry.


7.To study the long-term impact of travel restriction during pandemic of the UK tourism industry

Aim

In light of the global spread of the coronavirus, almost all nations enacted quarantine measures on a global scale. The objective of this study is to investigate the impact of travel limitations imposed in response to the COVID-19 pandemic on the travel business, encompassing the field of tourism. The research aims to elucidate the relationship between travel and quarantine measures and their influence on the pattern of transmission of this human virus.

Objectives

  • To investigate the effect of implementing travel restrictions by travel industry in controlling the outbreak of virus.
  • To assess the positive and negative outcomes of travel restrictions of the tourism sector.
  • To identify the long-term impact of COVID travel restriction on the tourism industry in terms of economy.


8. Examining the Post Covid-19 travel relaxation on the tourism industry of UAE

Aim

The objective of this study is to analyse the effects of the relaxation of travel restrictions in the post-pandemic era on the tourism business of the United Arab Emirates. The study will mainly focus on post-pandemic era to examine the relationship between travel restrictions and restoration of tourism sector. The study will use secondary reach design to evaluate the changes in tourism after Covid-19.

Objectives

  • To investigate the effect of coivd-19 on tourism and hospitality sector or UAE.
  • To examine the status of financial and health crisis of UAE’s travel sector.
  • In order to evaluate the increase in tourist activity subsequent to the removal of travel restrictions in the UAE.


9. Will lowering airline budget have an impact on international tourism in Europe? A case study

Aim

The Research aims to examine the impact of lowering the airline budget in order to increase international tourism in Europe. This study examines several elements, including online services, external services, fare charging practices, advertisement, and customer services.

Objectives

  • To assess the present tourism trends in European regions.
  • To identify the consumer’s decision towards planning vacations in terms of prices and time of the trip.
  • To investigate the impact of low budget airline services on international tourism in Europe.


10. Psychological aspects of consumers in selecting hotel for vacation; A case study of hospitality industry

Aim

The research aims to explore the decision-making process of consumer for hotel selection during their trip. The research mainly focuses on online booking services of hotel. In light of the increasing number of online hotels booking platforms, it is imperative for industry stakeholders to understand the factors influencing travellers’ preferences for a particular online booking channel. To achieve this objective, researchers employ a survey methodology to gather insights from customers.

Objectives

  • To assess the eco-friendly and sustainable practices implemented by hotels.
  • To analyse the impact of Covid-19 on hospitality sector to implement sustainable practices to promote eco-friendly travel.
  • To identify the psychological aspects of travellers while making choices for hotels during travel.


11. Identifying the economic factors influence the tourism sector.

Aim

The tourism industry significantly contributes to global development and exhibits both positive and negative associations with economic growth in the global economy. The study investigates the direct and indirect impact of economic factors on the rate of tourists in tourism sector.

Objectives

  • To assess the effect of economic conditions of a country on its local tourism.
  • To identify the factors influencing the tourism sector of a country.
  • To recommend suggestions to tourism sector on improving the sustainable position of the sector.


12. Investigating the impact of natural hazards on tourism sector.

Aim

Natural disasters and unforeseen occurrences have a pivotal role in shaping outcomes, since they exert significant impacts on both individuals and society at large, hence possessing the capacity to substantially influence the patterns of tourism. In this light, the study aims to explore the effects of natural disaster on local as well as international tourism of a country.

Objectives

  • To analyse the effect of natural disasters including earthquakes and floods on the tourism sector.
  • To analyse the factor contributing to the occurrence of natural hazards.
  • To highlight the importance of sustainable practices to avoid natural hazards and ultimately protect tourism industry.


13. The impact of social media influencers on tourism and hospitality sector

Aim

Although the interaction between travel bloggers and their followers has potential consequences for visitors’ decision-making process, existing study fails to identify the primary factors influencing this relationship. Therefore, this research uses secondary sources to analyse the impact which social media influencers and bloggers bring to the tourism as well as hospitality sector.

Objectives

  • To explore the medium of social media for attracting audiences in terms of tourism.
  • To analyse the role of social media influencers in changing the trends of tourism.
  • To identifying challenges and opportunities for social media bloggers and vloggers in improving tourism sector.


14. Factors affecting the student’s decision to join student exchange program; A systemic review.

Aim

The study will identify the factors encouraging as well as demotivating the students’ decision to join student exchange program. The research uses mix method to collect data for the present research. Secondary sources will aid in providing literature on the scope of student exchange program while primary data will aid in gaining user’s perspective on challenges and opportunities encountered while pursuing these programs.

Objectives

  • To examine the role of student exchange program in providing career opportunities for students.
  • To evaluate the criteria set by student exchange program for local as well as international students.
  • To analyse the role of quality of tourism sector in decision-making process of student to join student exchange program.


15. An examination of the factors that influence employees’ decisions to stay in luxury hotels in Dubai

Aim

The research aims to identify the factors contributing to the decision-making process of tourists to stay in luxury hotels of Dubai. The research uses qualitative approach to examines the reasons of selection of luxury hotels of Dubai. The study focuses on hotel’s services, charges as well as sustainable environment.

Objectives

  • To assess the quality of services provided by Unites Arab Emirate’s luxury hotels to tourists.
  • To examine the sustainable measures implemented by the UAE’s government in tourism sector.
  • To investigate the additional factors contributing to the choice of consumers of luxury hotel in Dubai.


16.Assessing an ideal management system for tourism sector in responding towards natural disasters

Aim

The aim of the research is to explore the management system of tourism sector across various countries in regards to responding to natural hazards. In conventional practise, ideals have been employed as benchmarks for comparison or as criteria for evaluating perception measures. However, literature from disciplines beyond tourism and business management indicates the presence of new prospects. Hence, the utilisation of a conceptual model is warranted for the current research endeavour.

Objectives

  • To identify the key pillars of a tourism sector’s management system in mitigating natural disasters.
  • To determine the environmentally friendly practices necessary for the sector to mitigate natural disasters.
  • To recommend suggestions to tourism industry across countries on implementing sustainable practices in order to gain consumers.


17. Assessing the restoring rates of tourists after Covid-19 outbreak in South Asia

Aim

The study aims to analyse the gradual restoration of tourism sector after the relaxation of travel and social distancing restrictions implemented due to the outbreak of deadly corona virus. The research uses secondary qualitative approach to gain insights into post and pre-pandemic reports of tourism.

Objectives

  • To examine post-pandemic travel plans among consumers due health and safety concerns in South Asia.
  • To conduct a comparative analysis of tourist rates in South Asia before and after the onset of the pandemic.
  • To evaluate the preferences of tourists in South Asia with regards to destination and hotel choices following the pandemic.


18. Investigating the hospitality practices of popular leisure hotels; A case study of the UK

Aim

The ongoing rise in worldwide tourists has led to a notable shift in demand and supply patterns pertaining to sustainable business practises. The research aims to investigate the practices and measures employed by the leisure hotels in the UK.

Objectives

  • To investigate the role of worldwide growth of tourism on hospitality sector.
  • To identify the impact of sustainable hotel practices on customer satisfaction.
  • To understand the need and preferences of environmentally conscious travellers in the post-pandemic world.


19. Sustainable tourism sector development and competitiveness; A systemic review

Aim

Sustainable tourism has become a most researched field since 1980s but most importantly its development is traced back to the outbreak of Corona virus. The study aims to analyse the development of ecotourism and sustainable tourism and the potential challenges and competitiveness along its journey.

Objectives

  • To analyse the dynamic of tourism sector in the businesses world especially after Covid-19 outbreak.
  • To assess the developmental trends of tourism sector with respect to economic, environmental as well as social aims of the society.
  • To recommend the tourism development management to retain customer high satisfaction and experiences.


20. The impact of internet on the growth of tourism sector in the UK

Aim

As more advanced Internet tools have been widely available, more channels for communicating with certain demographics have emerged. Today, businesses of all sizes and types must include digital marketing into their daily operations. For this purpose, this study aims to investigate the role of internet in the growth and development of tourism industry within the UK.

Objectives

  • To explore the role of internet in promoting, marketing and attracting customers towards tourism.
  • To examine the impact of social media on the portrayal of a destination’s reputation and quality on the internet.
  • To suggest employment of latest technological advances to effectively respond to the challenges of global competition.

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